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      Google Ads integration: What do I need to do in Google Ads to be able to view my calls?

      Here are the steps in Google Ads (activate tag labeling/create user-defined column)

      1) The automatic tag labeling must be activated

      But why?

      The automatic tag labeling must be activated so that the following options are available:

      • Record conversions on the website in all browsers
      • Import conversion data from Google Analytics and other external sources into Google Ads, for example from your customer relationship management (CRM) system
      • Import campaign and cost data from Google Ads into Google Analytics reports
      • Import Google Analytics metrics about website interaction into Google Ads reports, such as bounce rate and average session duration

      How?

      Automatic tag labeling is deactivated by default. 

      1. Log in to your Ads account.
      2. In the side menu on the left, click Settings.
      3. On the top of the page, click Account Settings.
      4. Click the section “Automatic Tag Labeling.”
      5. Tick the box next to “Tag the URL that people click through from my ad” to activate the option.
      6. Click Save.

      Was muss ich in Google Ads machen um meine Calls zu sehen_1

       

      2) Set up user-defined column:

       

      In the overview “All Campaigns” click “Edit Columns”:

      Was muss ich in Google Ads machen um meine Calls zu sehen_2

       

      Select user-defined columns:

      Was muss ich in Google Ads machen um meine Calls zu sehen_3

      Configure user-defined column:

      Was muss ich in Google Ads machen um meine Calls zu sehen_4

       

      The “Inbound Call” column is now visible in the overview:

      Was muss ich in Google Ads machen um meine Calls zu sehen_5-1

      The setup process is also demonstrated in this video:

      HubSpot Video