Many customers already have their own or a special service number via which they can be called.
Especially at the beginning of calltracking you often ask yourself why you should book new numbers at all. Why can't matelso just switch your own numbers and track the data?
The answer is clear: For the quality of the tracking data a new number is always better!
With numbers that have been in circulation for a long time, it is more difficult to distinguish between customers newly acquired through advertising campaigns and existing customers. The accessibility for customers calling the old number is of course still given. This means that you do not lose any calls. Especially if you work with different campaigns or sites, a clear distinction for the evaluation is immensely important.
To be able to correctly classify the effectiveness of advertising measures, we therefore highly recommend booking a new pool.