Inbound calls in Google Analytics – creating goals

This is how you integrate matelso Call Tracking technology in existing Google Analytics accounts and make your calls visible.


Configuration has already been carried out in the Control Panel.


Info video on configuration in the Google Analytics account:

HubSpot Video

Information on the standard push:

The most widely used option for pushing call data to Google Analytics uses the “inbound call” event profile. With this, default values that cannot be changed are pushed. The content and variables are shown in the following table.