Can the data from Bing Ads also be sent to Google Universal Analytics?

Integrations Google Analytics

What do I have to do?


Bing Ads can also be evaluated with Google Universal Analytics, which works with UTM parameters:

Microsoft Advertising Help

Blog entry on

To do this, activate automatic tag labeling in Bing

Use the Google Universal Analytics expert push by transferring the UTM parameters via the custom dimensions.

Then filter in Google Analytics.